I improve website performance by enhancing its structure, logic and overall user experience. I analyse audience behaviour, remove barriers along the conversion path and strengthen key engagement points. I create solutions that make the website clearer and more intuitive — and ultimately generate more enquiries.
UX Optimisation
I strengthen brand trust through high-quality content and clear, well-structured communication. I manage reviews and company profiles across maps and directories, increasing visibility and credibility. I help brands present themselves as reliable, noticeable and convincing — so that customers choose them with confidence.
Content & Reputation
I develop advertising strategies that support sustainable business growth. I manage acquisition channels as strategic investments: allocating budgets precisely, testing hypotheses, and ensuring a consistent flow of qualified leads. I monitor the performance of each channel and work to maximise the return on investment.
Advertising & Acquisition
I develop marketing as a structured system: analyzing the market, audiences and performance data, identifying growth opportunities, and defining strategy and priorities. I help businesses understand which direction to take, which channels deliver real results, and how to scale their growth sustainably.
Strategy & Analytics
Skills
With me, reports start speaking a human language
I live in Belgrade and work with projects around the world. I have over six years of experience in digital marketing — across agencies and in-house teams. I build marketing as a structured system, analyse channels, audiences and performance data, and identify growth opportunities that are not always visible at first glance.
I know how to listen, negotiate and find solutions even in complex situations. I quickly dive into projects, test hypotheses and propose clear, actionable steps for growth — rather than simply documenting problems.
I invest in continuous development: I take courses, study marketing, analytics and the psychology of influence.
Outside of work, I value balance: I walk a lot, learn Serbian, and enjoy discovering new cities and cuisines.
I know how to listen, negotiate and find solutions even in complex situations. I quickly dive into projects, test hypotheses and propose clear, actionable steps for growth — rather than simply documenting problems.
I invest in continuous development: I take courses, study marketing, analytics and the psychology of influence.
Outside of work, I value balance: I walk a lot, learn Serbian, and enjoy discovering new cities and cuisines.
About Me
- Civil and Legal Studies
MEPI, 2010 (Specialist degree)
- Graphic Design
MIEM, 2015 (Bachelor’s degree)
EDUCATION
SMM Promotion in Social Media
Учебный центр "Профессионал" 2019
SMM Specialist
Skillbox 2020
Targeted Advertising
Skillbox 2020
Digital Strategy
Skillbox 2020
SMM Specialist Profession
Skillbox 2020
Digital Marketing Trends
Coursera Instructor Network · Course 2025
Introduction to Google SEO
University of California, Davis · Course 2025
Google SEO Fundamentals
University of California, Davis · Course 2025
Foundations of Digital Marketing and E-commerce
Google · Course 2025
Attract and Engage Customers with Digital Marketing
Google · Course 2025
From Likes to Leads: Interact with Customers Online
Google · Course 2025
CERTIFICATES
Launched a night-time ad campaign and added a quiz funnel to improve lead quality.
Result: CPC dropped from 220 ₽ to 13.5 ₽, CPL decreased by 35%, and consultation conversion grew from 15% to 37%. (B2C)
Result: CPC dropped from 220 ₽ to 13.5 ₽, CPL decreased by 35%, and consultation conversion grew from 15% to 37%. (B2C)
10
Optimised ad campaigns and launched local partnerships: reduced CPL by 62% and increased new clients by 46%. Raised the studio rating from 4.1 to 4.6.
Result: steady client flow and stronger presence in local geoservices. (B2C)
Result: steady client flow and stronger presence in local geoservices. (B2C)
09
Developed the concept, packaging and logistics for 500 personalised holiday gifts, combining brand identity with a social mission.
Result: gifts strengthened client loyalty, enhanced emotional engagement and reinforced brand values. (B2B)
Result: gifts strengthened client loyalty, enhanced emotional engagement and reinforced brand values. (B2B)
08
Led the website, communication strategy and content for an industry award.
Result: attracted 170 participants vs. planned 150 and secured full engagement of the target executive audience. (B2B)
Result: attracted 170 participants vs. planned 150 and secured full engagement of the target executive audience. (B2B)
07
Optimised campaigns and audiences, reduced CPC to 11.3 ₽ and increased site traffic.
Result: delivered a visible rise in applicants within the first month. (B2C)
Result: delivered a visible rise in applicants within the first month. (B2C)
06
Optimised ads and the website, added analytics.
Result: lower acquisition cost, repeat-visit share increased to 27%, CTR >3%. (B2C)
Result: lower acquisition cost, repeat-visit share increased to 27%, CTR >3%. (B2C)
05
Puppet theatre for children aged 2 to 5, launched as a new project.
Result: 712 tickets sold through advertising during the first 3 months after launch. Increased brand awareness, with growth in direct and branded traffic to the website.
Result: 712 tickets sold through advertising during the first 3 months after launch. Increased brand awareness, with growth in direct and branded traffic to the website.
04
Optimised paid traffic for a children’s entertainment project: reduced CPA by 47% and increased revenue from paid advertising by 48% while cutting the budget by 28%. Improved CTR by 71%.
Result: sustainable ticket sales growth and stronger advertising efficiency during the season. (B2C)
Result: sustainable ticket sales growth and stronger advertising efficiency during the season. (B2C)
03
Tested 15+ hypotheses and segmented the audience through multi-A/B testing.
Identified key segments and priority countries for launch.
Result: CTR 4.3%, CPL $1.42, two hypotheses confirmed.
Identified key segments and priority countries for launch.
Result: CTR 4.3%, CPL $1.42, two hypotheses confirmed.
02
Segmented traffic into four client groups and implemented end-to-end analytics.
Optimised landing pages and the conversion funnel.
Result: lead volume doubled, with improved lead quality. (B2B)
Optimised landing pages and the conversion funnel.
Result: lead volume doubled, with improved lead quality. (B2B)
01
Case Studies
4000+
Tracked conversions generated
25+
Completed 30+ professional development programmes (Google, Coursera, Skillbox)
50+
200+
Successful projects — from local businesses to major B2B and e-commerce
Ad campaigns launched and optimised in Yandex.Direct, VK, Google Ads and Ads Manager
500+ hypotheses tested across campaigns, retaining only those delivering maximum conversion
Marketing Audits — growth opportunities, funnel & analytics optimisation
Facts & Figures
Feel free to send a message, call, or contact me via any messenger — I usually reply within one business day.
Email: tur.mariya.777@gmail.com
Contact